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Unit 10

Natural Lovins and Generation NEXT (not the MTV show)

The fight is set. In the blue corner, the defending RMI environmentalist and Harvard snob, Amorrrrrrry LOVINS et al.! In the red corner, yet another contributor to The Atlantic Monthly, McDonough & Braungart! Both ecofriendly warriors are ready to fight till the death. Who will come out on top? Will Amory capitalize on his sexy, sleek, aerodynamic, lightweight, hybrid plug-in rhetoric? Will McDonough & Braungart be literally Feelin' the Lovins Tonight? Or will the Next big Revolution turn out to be eco-effectuve boys promising to leave behind absolutely zero-- not a single body part-- of harmful waste after pulverizing the enemy? Stay-tuned to find out who's radical economic overhaul wins in the following 6 double-spaced pages of text.

Works Cited

Lovins A, Lovins LH, Hawken P (1999) "A Road Map for Natural Capitalism" Harvard Business Review. May/June.

McDonough W, Braungart M (1998) "The NEXT Industrial Revolution" The Atlantic Monthly. October.